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of companies to know how mind manipulation (worked-how products change ouractions,and create desires.The result of his research is the Hook Model.A trigger is the actuator of behavior.Triggers come in two types:external andinternal.Habit-forming products start by alerting users with external triggers like anemail,a website link,or the app icon.For example,suppose Barbra,a young woman inPennsylvania,happens to see a photo in her Facebook taken by a family member from arural part of the state.It's a lovely picture and since she is planning a trip there,theexternal trigger's call-to-action intrigues her and she clicks.By cycling through successivehooks,users begin to form associations with internal triggers,which attach to existingbehaviors and emotions.The simple action takes Barbra to a website called Pinterest,a"pinboard-style photo-sharing"site where she is dazzled by other fascinating objects related to what she isgenerally interested in-namely things to see on her upcoming trip.Variable rewards are one of the most powerful tools companies implement to hookusers.Research shows that levels of the dopamine (rise when the brain isexpecting a reward.Wanting rewards creates a focused state,which suppresses the areasof the brain associated with judgment and reason while activating the parts associated withwanting and desire.When Barbra lands on Pinterest,she's spending more time hunting for the nextwonderful thing.Before she knows it,she enjoys endlessly scrolling Pinterest,and shebuilds a desire to keep the things that delight her.By collecting items,she'll be giving thesite data about her preferences.Soon she will follow and make other investments,whichserve to increase her ties to the site and prepare her for future loops through the hook8.What did Eyal's research focus on?A.His personal experiences.B.His findings of Hook Model.C.His observations of companies.D.His researches on human brain.9.What drives Barbra to access Pinterest?A.The website has a unique style.B.A photo in her Facebook attracts her.C.External and internal triggers both work on her.D.There is a lot of information about her upcoming trip.高三英语试题第4页（共10页）